Financial Visibility for $1–8M Creative Agencies
Installing Payroll Guardrails and Margin Discipline So Growth Builds Stability Not Pressure.
THE PROBLEM
Growth Shouldn't Feel This Uncertain.
Most $1–8M creative agencies don’t have a revenue problem.
They have a visibility problem.
Revenue is up. The team is bigger. Work is steady.
But somehow cash feels tighter, hiring feels riskier, payroll is stressful.
Nothing looks broken. But nothing feels fully in control either.
Growth adds people, overhead, and fixed cost.
Which means less room for error and more pressure on decisions.
THE GUARDRAILS
The Agency Growth Guardrails
Three numbers determine whether growth is building your agency, or quietly straining it.
Not because they’re magic. Because they protect margin and cash as you scale.

Revenue per FTE > $150K
Revenue per employee tells you whether growth is efficient. When it drops too low, hiring outpaces margin and pressure builds. Healthy agencies at your stage typically stay above ~$150K per team member.

Direct Labour = 35%
Delivery should be strong, but controlled. When direct labour creeps higher, service efficiency slips and gross margin compresses. This is where profit quietly erodes.

Total People Cost < 60–65%
Payroll and contractor spending must stay disciplined. When total people costs push beyond this range, growth starts feeling heavier than it should. That’s when cash tightens even if revenue is rising.
HOW WE DO IT
From Insight to Action in Two Steps.
Clients who want deeper support then move into our 90-in-90 onboarding. This is where we clean up your books, install a monthly reporting rhythm, and build a financial system that supports growth. It ends with a clear financial strategy and a plan for what’s next.
WHAT WE INSTALL
What We Install for Scaling Agencies
We don’t just produce reports.
We install financial visibility around the decisions that matter most as you grow.
Revenue Discipline
- Revenue per employee tracking
- Contribution margin visibility
- Client and service-level profitability
You see where margin is actually created and where it’s leaking.
Payroll Guardrails
- Total people cost monitoring
- Direct labour efficiency tracking
- Clear hiring thresholds
You know when you can afford to hire and when you can’t.
90-Day Cash Visibility
- Rolling 13-week cash forecast
- Scenario modeling (new hire, lost client, slower sales)
- Forward cash runway clarity
You stop making growth decisions blind.
Strategic Finance Cadence
- Monthly review focused on decisions, not just reports
- Clear budget ownership and accountability
- Hiring and pricing modeled before you commit
Numbers become tools, not just reports.
Our Happy Clients
REAL RESULTS
What This Looks Like in Practice
Stressed owner. Months behind on books. Payroll anxiety every two weeks. A $1.2M target and no plan to hit it.
In 90 days: books cleaned, pricing raised 33–50%, collections tightened from 51 days to 25 — freeing up $50K in cash without a single new client.
Revenue went from $700K to $2.2M on the same financial structure installed in those first 90 days.










































