Financial Visibility for
$1–8M Creative Agencies

Installing Payroll Guardrails and Margin Discipline So Growth Builds Stability Not Pressure.

THE PROBLEM

Growth Shouldn't Feel This Uncertain.

Most $1–8M creative agencies don’t have a revenue problem.

They have a visibility problem.

Revenue is up. The team is bigger. Work is steady.

But somehow cash feels tighter, hiring feels riskier, payroll is stressful.

Nothing looks broken. But nothing feels fully in control either.

Growth adds people, overhead, and fixed cost.

Which means less room for error and more pressure on decisions.

Smiling woman with glasses and long brown hair wearing a yellow t-shirt, sitting on a chair and typing on a laptop near a window.
THE GUARDRAILS

The Agency Growth Guardrails

Three numbers determine whether growth is building your agency, or quietly straining it.

Not because they’re magic. Because they protect margin and cash as you scale.

Revenue per FTE > $150K

Revenue per employee tells you whether growth is efficient. When it drops too low, hiring outpaces margin and pressure builds. Healthy agencies at your stage typically stay above ~$150K per team member.

Direct Labour = 35%

Delivery should be strong, but controlled. When direct labour creeps higher, service efficiency slips and gross margin compresses. This is where profit quietly erodes.

Total People Cost < 60–65%

Payroll and contractor spending must stay disciplined. When total people costs push beyond this range, growth starts feeling heavier than it should. That’s when cash tightens even if revenue is rising.

HOW WE DO IT

From Insight to Action in Two Steps.

Most clients start with our Discovery Program, a short financial deep dive that gives us access to your books and gives you answers. In about two weeks, we assess your numbers, clean up what we need to, and deliver two to four clear, actionable insights you can use right away—with us or on your own.

Clients who want deeper support then move into our 90-in-90 onboarding. This is where we clean up your books, install a monthly reporting rhythm, and build a financial system that supports growth. It ends with a clear financial strategy and a plan for what’s next.

WHAT WE INSTALL

What We Install for Scaling Agencies

We don’t just produce reports.

We install financial visibility around the decisions that matter most as you grow.

Revenue Discipline
  • Revenue per employee tracking
  • Contribution margin visibility
  • Client and service-level profitability

You see where margin is actually created and where it’s leaking.

Payroll Guardrails
  • Total people cost monitoring
  • Direct labour efficiency tracking
  • Clear hiring thresholds

You know when you can afford to hire and when you can’t.

90-Day Cash Visibility
  • Rolling 13-week cash forecast
  • Scenario modeling (new hire, lost client, slower sales)
  • Forward cash runway clarity

You stop making growth decisions blind.

Strategic Finance Cadence
  • Monthly review focused on decisions, not just reports
  • Clear budget ownership and accountability
  • Hiring and pricing modeled before you commit

Numbers become tools, not just reports.

Our Happy Clients

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I had the pleasure of working closely with Jordan in a key decision-making capacity twice in the past, where we collaborated extensively on financial strategy and building financial models. Jordan’s expertise in finance and accounting was instrumental in setting a structural foundation and reporting structure that gave us the insights needed to make sound business decisions.

Jordan also a great collaborator. I highly recommend him to any organization looking for someone who can drive financial excellence and build scalable financial infrastructure efficiently and effectively.

Phil Gray
COO
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Making the decision to bring Jordan into my business was game changer. He helped me turn my chaotic financial situation into a well organized set of deliverables. After Jordan helped I had a clear view of my current state and guidance on where I can make adjustments to maximize my profits.

John Zurowski
President
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Jordan has been an integral part of Par Six Golf since day one. He built out our entire financial system from the ground up, ensuring everything runs smoothly—from invoicing and accounts payable to banking and financial projections. Over the past five+ years, he has provided the structure and oversight that keeps our operations efficient and our financials in check. As a business owner, having him manage the day-to-day gives me peace of mind, especially during our monthly reviews when we assess the company’s financial health. Simply put, I couldn’t recommend him highly enough.

Colby Johannson
Co-Founder
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I learn something new about my business every time I meet with Jordan. He’s reliable, always willing to help, and genuinely invested in my growth. As my business scaled, he became more than just an accountant. He became a guide. Gone are the days of accountants who disappear until tax season or bill by the minute. Strategic Accounting is with me every step of the way, offering honest, real advice personally and professionally. Couldn’t recommend these guys enough.

Benji Smith
Owner
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Jordan is a solid financial partner who has been instrumental across multiple projects we’ve worked on together- from launching new businesses to rescuing disorganized books and creating strategic forecasts for growth. What sets him apart is his commitment to understanding your business at a granular level before implementing solutions. He doesn’t just execute tasks; he provides clear direction and takes initiative that drives results. Jordan has been an invaluable asset to our operations, and I highly recommend him to any small or medium-sized business owner with ambitions to scale.

Robert Cracknell
Founder
REAL RESULTS

What This Looks Like in Practice

Stressed owner. Months behind on books. Payroll anxiety every two weeks. A $1.2M target and no plan to hit it.

In 90 days: books cleaned, pricing raised 33–50%, collections tightened from 51 days to 25 — freeing up $50K in cash without a single new client.

Revenue went from $700K to $2.2M on the same financial structure installed in those first 90 days.

Over-the-shoulder view of a person participating in a video conference call on a laptop, with four people on screen, surrounded by open books, notes, and stationery on a wooden desk.

Ready for Growth to Feel Controlled?

If you’re running a $1-8M creative agency and growth feels heavier than it should be.

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